What Does an Ideal Skincare Routine Look Like?

Reviewed by a physician from Aleph’s Medical Team

There’s a reason our tagline is “Confidence is Beauty”. When you feel good, you look good. Nothing makes you feel better than having beautiful, healthy skin, especially on your face. In this blog post, we’ll take a look at what an ideal skincare routine looks like, as well as explain why each product is important.

For optimal results, use the following twice daily on your face, in this order:

  1. Cleanser
  2. Toner
  3. Serum
  4. Moisturizer


Cleansers are the first tool for getting flawless skin. They work by removing dirt, impurities, and oil that can clog pores, cause acne, and make your skin dull. It’s important to use a cleanser that is not harsh. Aleph’s Marine Complex Cleanser is made for all skin types and won’t cause breakdown of your skin’s own protective barriers.


A facial toner should be used immediately after use of a cleanser. Toners are important because they restore and balance your skin’s pH, which is critical for healthy skin. In addition, toners help prep your skin for the next steps in the skincare routine (serum and moisturizer), allowing subsequent products to be better absorbed. Aleph’s Antioxidant Facial Toner is derived from Super Fruits and packed with antioxidants to make sure your skin’s pH is balanced and ready for steps 3 and 4.


Imagine if there were a superweapon you could use to improve the appearance of your skin and treat discoloration, fine lines, acne and acne scars, dullness, and more. Well, luckily there is! Serums are turbo-charged skincare products that absorb quickly into the skin (especially if used after applying toner).

Among their many benefits, serums soothe the skin and protect your skin from free radicals, environmental damage (think UV rays and pollution), and future damage. Hyaluronic acid serums are widely recognized to be among the most potent serums on the market today. (We’ll dive deeper into hyaluronic acid in an upcoming blog post!) Aleph’s Advanced Hyaluronic Acid Serum is the skin superweapon you’ve been looking for. Serums should be used after toners and before moisturizers.


The final, but by no means least important, step in any daily skincare routine is application of a moisturizer. Moisturizers are critical because they rehydrate skin and strengthen the skin’s natural protective barrier. This isn’t just an esthetic concern either! Dry skin can be dangerous as it lets in pollutants and toxins more easily through the skin’s natural barrier. Moisturizers are also an important tool to slow the signs of aging, soothe sensitive skin, and help prevent and treat acne. Aleph’s Hydrating Moisturizer is designed for all skin types and is perfect for the last step of your skincare routine.

If you follow all these steps, there’s no doubt your skin will look radiant, young, and beautiful. And that means you feel great. Remember, Confidence is Beauty.


  1. Don’t forget the importance of using an appropriate level sunscreen/sunblock! Sunscreen works best if applied after moisturizer.

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